Business category

E-commerce, Creator & Digital Businesses

Online revenue can scale faster than the underlying enterprise value. TikTok Shop, YouTube, Amazon, Temu, Shopify, dropshipping, creator media and marketplace businesses must be diligenced around platform dependence, contribution margin, audience ownership, account health, IP, supplier/creator transferability and what demand survives when algorithms or personalities change.

Buyer focus

  • Rebuild contribution margin after ads, creator commissions, platform fees, fulfillment, returns and refunds
  • Separate platform distribution or founder attention from transferable customer demand
  • Confirm account, data, IP, content, supplier, creator and first-party audience transferability

Seller focus

  • Prove durable demand rather than leading with GMV, followers, views or marketplace revenue
  • Document channel cohorts, contribution margin, account health, rights and owned audience
  • Reduce founder, platform, creator and supplier concentration before buyer diligence