Digital-business diligence

Platform & Algorithm Risk

Marketplace rank, social distribution, search traffic and ad delivery can create real revenue without creating an owned distribution asset.

Buyer lens

Separate economics created by the company from economics temporarily supplied by an external platform.

Seller lens

Convert rented attention into evidence of owned demand, repeat behavior, IP and diversified acquisition before market.

Why it matters

Algorithms and platform economics can change without the business controlling the decision.
A channel can represent a larger share of profit than revenue.
Account restrictions can interrupt revenue immediately.

Evidence to reconcile

Revenue/profit by platform
Account-health history
Traffic/acquisition source
Owned customer/audience data
Platform concentration stress test