Pre-sale preparation
Seller Readiness
Seller readiness means understanding the company the way a skeptical buyer will before the market controls the questions and the timetable.
Buyer lens
A prepared seller can make diligence faster, but buyer verification still remains independent.
Seller lens
Normalize earnings, document value drivers, fix evidence gaps, reduce owner dependence and choose the market window deliberately.
Why it matters
- Missing information creates negotiating leverage.
- Weak documentation can prevent buyers from paying for real strengths.
- Timing can lock a temporary weak period into the market’s valuation snapshot.
Evidence to reconcile
- Normalized earnings package
- Buyer-ready data room
- Customer/vendor schedules
- Owner/management transition
- Open-items remediation plan