E-commerce, Creator & Digital Businesses · Seller readiness
Selling a Browser Extension Business business
Published · Reviewed by The Diligence Standard Team · Updated
A seller should prepare active-user cohorts, revenue, store history, permissions/privacy, source code, update process, support, acquisition and a transition plan for key developers.
How the business works
Browser-extension value depends on active users, retention, monetization, store-policy compliance, permissions/privacy, code/IP, organic discovery and developer dependence.
Issues to resolve
- Browser-store policy changes is not quantified before a buyer controls the timetable
- Sensitive permissions/privacy exposure is explained verbally instead of supported with platform or operating evidence
- Key-developer dependence creates transferability uncertainty that can reduce price or change terms
- Revenue is emphasized more than contribution margin, retention and cash conversion
- Critical accounts, creative assets, data, IP or supplier relationships are not mapped for transfer
- The owner waits until buyer diligence to separate personal influence from transferable enterprise value
Evidence to request and reconcile
- Store analytics
- User/revenue cohorts
- Code/IP repositories
- Permission/privacy documentation
- Security history
- Support logs
- Release history
- Developer contracts
Decision questions
- How many installs are truly active?
- What retention exists after 30/90/180 days?
- What permissions could trigger policy risk?
- Who owns all code?
- What security incidents exist?
- Can another developer maintain releases?
- How concentrated is revenue by browser?
- What acquisition exists outside the store?