Healthcare, Education & Personal Services · Seller readiness
Selling a Med Spa business
Published · Reviewed by The Diligence Standard Team · Updated
Owners should separate provider production, recurring patient behavior, marketing CAC, medical oversight and equipment obligations before buyers evaluate the practice.
How the business works
Provider productivity, recurring treatment cadence, injectable/laser mix, marketing efficiency, medical oversight and equipment financing drive value.
Issues to resolve
- Provider-level production is not separated
- Owner/provider labor is not normalized
- Membership churn is not tracked
- Medical oversight arrangements are unclear
- Equipment obligations are buried
Evidence to request and reconcile
- Provider-level production
- Patient retention and repeat visits
- Marketing spend and lead conversion
- Medical-director agreements
- Equipment leases/loans
- Inventory and purchasing
Decision questions
- How much revenue follows the top provider personally?
- Are memberships truly recurring and low-churn?
- What is normalized CAC?
- Which devices are financed and when must they be replaced?
- Can the ownership/medical-director structure transfer legally?