E-commerce · Evidence
Advertising spend verification
Published · Reviewed by The Diligence Standard Team · Updated
Platform-reported return metrics should be tested against billing, card or bank cash outflow and order-level contribution.
Records to reconcile
- Ad-platform billing exports
- Card and bank charges
- Campaign-to-order contribution report
Warning signal
Spend is omitted, paid by another entity or attributed revenue cannot be tied to orders.
Transaction impact
Customer acquisition cost and sustainable profit may be misstated.
Response
Rebuild spend from cash and isolate branded, retargeting and prospecting economics.