Revenue quality

Customer cohort diligence for e-commerce and digital businesses

Published August 31, 2026 · Reviewed by The Diligence Standard Team · Updated September 11, 2026

Repeat purchase, churn, cohort gross profit and owned-audience behavior reveal whether digital revenue compounds or must be repurchased continuously.

This guide is organized around the evidence a buyer or seller should be able to reconcile before relying on a transaction claim.