Growth diligence

Paid-media due diligence for an e-commerce acquisition

Published August 31, 2026 · Reviewed by The Diligence Standard Team · Updated September 11, 2026

How to test CAC, MER, creative fatigue, ad-account health, attribution and whether growth survives when acquisition costs rise.

This guide is organized around the evidence a buyer or seller should be able to reconcile before relying on a transaction claim.