TikTok Shop

TikTok Shop due diligence: separate viral GMV from transferable business value

Published August 31, 2026 · Reviewed by The Diligence Standard Team · Updated September 11, 2026

Creator concentration, video-level sales, Shop Ads, refunds, fulfillment, account health, product life cycles and what demand survives after the algorithm changes.

This guide is organized around the evidence a buyer or seller should be able to reconcile before relying on a transaction claim.