Digital Businesses

Flippa transaction diligence

Published · Reviewed by The Diligence Standard Team · Updated

Platform metrics and seller-provided dashboards are starting points. Reconcile revenue to settlements and bank activity, rebuild contribution margin, verify traffic/audience, inspect account health, IP, code/content rights and the permitted transfer path.

Diligence focus

  • Revenue verification
  • Traffic/analytics integrity
  • Contribution margin
  • Platform/account health
  • IP/content/code ownership
  • Customer cohorts
  • Paid-media dependence
  • Account transferability

First evidence requests

  • Read-only analytics access
  • Processor/marketplace settlement exports
  • Bank statements
  • Channel/SKU P&L
  • Traffic-source history
  • Account health history
  • IP/domain/code ownership
  • Customer/cohort data

Warning signals

  • Seller-entered financials are treated as verified
  • Traffic spike is annualized
  • One platform or paid channel produces most profit
  • Domain/account is personally controlled
  • Code/content ownership is incomplete
  • Refunds/chargebacks are excluded from economics