Digital Businesses

Investors Club transaction diligence

Published · Reviewed by The Diligence Standard Team · Updated

Make traffic, monetization, workload and ownership evidence easy to verify so the asset can be compared on durability rather than headline monthly profit.

Diligence focus

  • Traffic quality
  • Revenue source
  • SEO/link risk
  • Content/IP
  • Operating workload
  • Account ownership
  • Customer/audience ownership
  • Transferability

First evidence requests

  • Analytics/Search Console access
  • Revenue platform exports
  • Bank/processor support
  • Top-page/query concentration
  • Backlink history
  • Content ownership
  • SOP/workload map
  • Domain/account control

Warning signals

  • One page/query drives traffic
  • Recent search growth is annualized
  • Revenue depends on one affiliate/ad partner
  • Content rights are unclear
  • Seller workload is understated
  • Domain/analytics accounts are personal