Digital Businesses

Motion Invest transaction diligence

Published · Reviewed by The Diligence Standard Team · Updated

Small deal size does not eliminate diligence. Verify analytics, monetization, search/channel concentration, content rights, YouTube/channel risks, seller workload and historical decline/volatility.

Diligence focus

  • Traffic/view durability
  • Revenue verification
  • Search/YouTube platform risk
  • Content rights
  • Backlinks/copyright
  • Workload
  • Account transfer
  • Trend normalization

First evidence requests

  • Analytics/channel access
  • Revenue exports
  • Bank/processor support
  • Top URLs/videos
  • Traffic-source history
  • Copyright/content ownership
  • SOP/workload
  • Domain/channel account control

Warning signals

  • Recent traffic spike drives valuation
  • One video/page creates most income
  • Copyright claims are unresolved
  • Backlinks or traffic acquisition are opaque
  • Workload is understated
  • Monetization account continuity is assumed