Digital Businesses

Quiet Light transaction diligence

Published · Reviewed by The Diligence Standard Team · Updated

Advisor-prepared materials should be tested like any seller-side package. Reconcile earnings, traffic/channel mix, customer quality, platform concentration, IP, team and transition obligations.

Diligence focus

  • Normalized earnings
  • Channel concentration
  • Customer retention
  • Platform risk
  • IP/brand ownership
  • Team depth
  • Founder transition
  • Working capital

First evidence requests

  • Financial bridge
  • Platform/processor exports
  • Traffic/channel reports
  • Customer cohorts
  • IP ownership
  • Team/org chart
  • Inventory/working capital where relevant
  • Transition obligations

Warning signals

  • Advisor package is mistaken for buyer-side verification
  • Founder relationship or expertise is not priced into transition
  • One channel drives most contribution
  • IP/account ownership is incomplete
  • Working capital is understated