Digital Businesses

Website Closers transaction diligence

Published · Reviewed by The Diligence Standard Team · Updated

Prepare the digital operating package before marketing: channel P&Ls, traffic, cohorts, inventory, account health, code/IP and a realistic post-close transition.

Diligence focus

  • Contribution margin
  • Platform/channel concentration
  • Traffic/customer durability
  • Inventory
  • IP/code
  • Account health
  • Team
  • Founder transition

First evidence requests

  • Broker financial package plus source records
  • Processor/marketplace exports
  • Ad/analytics history
  • Customer cohorts
  • Inventory aging
  • Source-code/IP assignments
  • Account health
  • Team/SOP map

Warning signals

  • Broker valuation multiple is treated as diligence conclusion
  • Gross revenue hides contribution leakage
  • Amazon/platform access is assumed transferable
  • Code or creative rights are incomplete
  • Founder drives marketing/product without replacement cost